Condo Class – Tips for Sellers
Make sure buyers know your condo is for sale!
- Condos can be difficult to market effectively without a plan. For Sale signs are often prohibited, and just getting the word out can be difficult. Create a plan that reaches as many buyers as possible while still following your HOA guidelines.
- Don’t forget the neighbors. They often know friends or family who would love to live in the same building, but they’re usually the last to find out about a new listing. Sometimes next door neighbors don’t even find out until it’s already sold!
- When signs aren’t an option, direct mail can be your best bet. Create a targeted mailing campaign to create awareness with neighbors and buyers.
Plan your open houses.
- You can’t just throw up a sign; make sure you have help during the big day. Otherwise, you’ll end up with confused buyers wandering the halls and angry neighbors. Use two people if possible to escort buyers seamlessly to your condo while one person is free to answer questions and point out the highlights.
Stage your condo.
- Condos are usually substantially smaller than single family homes, and they require careful decoration to maximize use of the space. Consider “staging”, where a professional designer decorates and furnishes your condo to look its best during the marketing period.
Cooperate with your HOA Manager.
- Your Home Owner’s Association manager can answer questions, provide documents, and more. Make sure you or your Realtor® works closely with this person to ensure the process goes smoothly and there are no surprises.
- Obey the move in/ move out rules. Review the rules so you or the buyer isn’t surprised by additional move in/ move out fees charged by the HOA.
Work with a specialist.
- Condos and single family homes are substantially different. Consider working with a Realtor® who specializes in condos and knows their unique marketing needs.